Privacy Policy

This privacy policy applies to the website: http://www.gtoapparel.it/ and governs the processing of personal data carried out by GTO APPAREL S.r.l.s. for the purposes of selling products through the site and, with user consent, for marketing purposes.

Data Controller

GTO Apparel, Via Delle Canarie n.18, 00121 Roma (RM), [email protected]

Types of Data Collected and Processing Purposes

Personal data collected includes name, surname, address, phone number, email address, tax code or VAT number, and other optional information.

GTO collects and processes personal data for:

  • Product sales activities
  • Fraud prevention
  • Returns management
  • Product warranty
  • Customer support
  • Marketing (with consent)

Cookies and Tags

Cookies are data files stored on the user's computer to:

  • Facilitate navigation
  • Statistical traffic analysis
  • Security and administration

Cookies do not allow any control over the user's computer or access to personal information.

Meta Pixel Tracking

We use Meta Pixel to track conversions and analyze the effectiveness of our advertising campaigns. This tool collects anonymous data about user interactions with our site (e.g., page views, completed purchases) which are shared with Meta. Meta Pixel may collect:

  • Browser information
  • Device information
  • Cookies data
  • Shopping actions (cart additions, purchases)

This data is used to improve our services and measure the performance of our advertising campaigns. No personal information is directly shared with Meta through the Pixel.

Personal Data Processing

Data is processed using electronic and manual tools, stored for the strictly necessary time, and protected according to the security measures required by the Privacy Code to prevent loss, unauthorized access, or improper use.

User Rights

The user has the right to:

  • Obtain confirmation of their data
  • Know its content and origin
  • Verify its accuracy
  • Request integration or rectification
  • Request deletion or blocking
  • Object to processing for legitimate reasons

Changes to Privacy Policy

The Privacy Policy may be updated. Users will be informed of substantial changes through publication on the Site. Please check periodically for any updates.